Sazerac Co has expanded its domestic ready-to-drink (RTD) range with 16 SKUs, launching two new brands and taking its Buckhorn American whiskey brand into the category.
The first of the new-to-market brands, Endless Afternoon, comprises a line of flavoured 9%-ABV whiskey-lemonades, while the other, Lovebug, is a 5%-ABV alcoholic cream soda. The third launch is a 7%-ABV line of flavoured whiskey-lemonades under the Buckhorn mark.
Endless Afternoon comes in four flavours: Blackberry Lemonade, Ginger Lemonade, Original Lemonade and Peach Lemonade. Lovebug, meanwhile, features Cherries ‘n Cream, Cola ‘n Cream, Peaches ‘n Cream and Vanilla ‘n Cream variants.
The Buckhorn extension comprises Classic, Blackberry, Honey and Peach.
All three lines have gone on sale this week through unspecified US off-premise operators in mixed-flavour eight-packs with an SRP of US$18.99.
“We’re incredibly excited to bring these new offerings to market,” said Sazerac’s global growth & innovation director, Lauren Selman. “Each one was created to deliver the quality, taste and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them.”
The trio follow several RTD moves in recent months from the BuzzBallz brand owner, which said it is focussing on “building a next-generation RTD portfolio”. Earlier this month, Sazerac expanded the Svedka vodka mark’s line-up with a ‘vodka water’ RTD, while in March, it added the Dirty Shirley premix cocktail brand to its stable.
