Mexico-based Csatrina Holdings has lined up the expansion of its Satryna tequila and mezcal portfolio beyond its debut appearance in the US.
The company, which is owned by Mexican and UK investors and was incorporated in the UK eight years ago, has recruited Arizona-based Edge Beverage to build on its existing presence in the US. At the same time, a “notable further roll-out” in the market, specifically to California, Florida, New York and Texas, has been lined up for the coming months through Park Street Distributors.
Further afield, Satryna, which is positioned in the “ultra-luxury” pricing segment, will target the likes of Africa, Canada, Dubai, India and the United Arab Emirates in 2025. Further details on the plans were not disclosed.
The four-strong tequila line is joined by two mezcals as well as a coffee-flavoured liqueur. Satryna blanco is available online priced at US$82 per 75cl bottle. The cristalino expression costs $184.
Later this year, Csatrina said it intends to launch Edicion 1212, a reposado that will “commemorate the date of 21 December, 2012 – widely regarded as the end date of a 4,126 year long Mayan calendar (with) many suggesting this date also marked the end of the world”.
Information about where the brand is produced was not available, although reference was made to “one of the oldest tequila families of San Matias” in reference to the pending new addition.
Last week, Diageo shared details of a rebalanced approach to the tequila category, having concluded that its Casamigos and Don Julio brands had been “going up against each other”.
