Three-month sales inch up 1% to MXN8.96bn (US$526.6m)'US & Canada' region up 7.4% in Q1, hitting MXN5.19bnBrand Jose Cuervo slides 10.4% - in reported terms - with non-tequila spirits falling 11.1%Three months after posting a 6.2% top-line increase for full-year 2023, the company, which is also know as Cuervo and lists publicly under the name Becle, said this week that its Q1 2024 sales were up by only 1%. The increase in value terms was based on a volumes decline of 4.4%, underlining Proximo's "premiumisation strategy" narrative.
While all three of Proximo's largest divisions -
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
