‘The alcohol industry needs to make a distinction between life stage and generational change’ – Rabobank VP of beverage research Bourcard Nesin speaks to Global Drinks Intel – Part I

In late April, Rabobank published a research note into today's younger LDA consumers and their relationship with alcohol. The report, ‘The Real Reasons Generation Z is Drinking Less Alcohol’, was deemed so important by the research group to be made available free of charge. Shortly afterwards, the note's author, VP of beverage research Bourcard Nesin, sat down with Global Drinks Intel editor Olly Wehring to share more about his findings.I wanted to start by thanking you for your recent research note, which challenged some of the very negative perceptions about the future for beverage alco