Lucas Bols has released details of a complete redraw of its distribution arrangements in the US that brings to an end its partnerships with Republic National Distribution Co.
The brand owner’s US division announced a raft of changes that have either taken place at the start of this month or will do at the beginning of next, for 24 states across the country. The “strategic alignment” represents what Lucas Bols USA described as the “amicable exit from its previous arrangement with RNDC”.
The transitions consist of:
- IA, MN, ND, NE, SD and WI to Johnson Brothers,
- AL, ID, MI, MS, MT, NC, OH, OR, UT, WV and WY to Martignetti Co’s (Lucas Bols already uses the distributor in CT, MA, ME, NH and VT),
- AZ, HI, LA, OK and TX to Reyes Beverage Group, and
- AK, IN, KY and WA to Southern Glazer’s Wine & Spirits (Lucas Bols already utilises the distributor in AR).
The division also noted the continuation of its arrangement with Breakthru Beverage Group in the 11 states of CA, CO, DE, FL, IL, MD, MO, NV, PA, SC and VA, plus Washington DC.
“This strategic alignment … positions Lucas Bols as a platform for continued growth through partnerships, portfolio development and strategic transactions that will create long-term value across the US market,” said Lucas Bols USA.
Divisional MD Brett Dunne added: “This … is a major milestone in our US route-to-market strategy, proactively aligning us with distributors who share our vision. These partners will deliver the scale and market sophistication needed to aggressively grow our key trending brands, ensuring we capture market share in this dynamic environment.”
Late last month, the group updated the appearance of its Passoã brand in the same year as the passion fruit-flavoured liqueur’s 40th anniversary.
