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‘It’s an alcohol company’s responsibility to offer a non-alcoholic solution’ – De Kuyper Royal Distillers CEO Leo Evers speaks to Global Drinks Intel

Olly Wehring
Last updated: 11/11/2024 at 11:21 AM
By Olly Wehring
11 November 2024
10 Min Read

‘The big spirits companies are divesting the tails of their brand portfolios, and we are looking at it.’


De Kuyper branded premix cocktail font on a bar
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After almost 20 years away from both the spirits industry and from his native Netherlands, Leo Evers returned to both six months ago. The executive, who started his career with Lucas Bols in 1990, switched to beer five years later with Heineken, rising through the ranks over a 25-year period to become regional MD for Asia Pacific in 2019. A one-year stint with Carlsberg, still in Asia, followed, before he joined De Kuyper Royal Distillers as CEO in May. Global Drinks Intel editor Olly Wehring caught up with Evers last week to hear more about his travels and his current responsibilities.Global

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TAGGED:De Kuyper
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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