How close is limoncello to branded bar-call territory? – Category Intel

From Europe to Australia, limoncello is leaving its digestif days behind and finding a permanent footing in the spritz categoryNPD is a key category driver, with all sizes of distilleries getting creative. Extensions include new flavours, creams, zero-alcohol SKUs and RTDsBrand owners are starting to look at how they can stand out in an emerging, homogenous category and become synonymous with limoncello as markets mature - although there’s a long way to go, even in ItalyDespite these ambitions, volumes remain small in beverage alcohol terms, and category awareness needs more work, particular