Hayman’s of London, the owner of the namesake gin brand, has announced the launch of London 0%, marking the family-owned distiller’s debut in alcohol-free spirits.
Set to roll out domestically this month, the product uses natural flavours of juniper, coriander and citrus to replicate the profile of the company’s flagship London Dry Gin, but without alcohol. It will retail at GBP18 (US$24) per 70cl bottle in the UK, available initially through Amazon, Hayman’s website and other online retailers.
“While we stay true to our heritage, we also evolve to offer drinkers more choice,” said co-owner James Hayman. “With the launch of London 0%, we can now offer the gin drinker a full range from Old Tom to London Dry to London Light, our mid-strength, and now London 0%.”
In July, the distiller lined up a strengthening of focus on its Merser rum brand and commenced work to open a “rum house” in the UK capital.
