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What’s holding beverage alcohol back in the UK? – Market Intel

Joe Bates
Last updated: 25/04/2024 at 8:19 PM
By Joe Bates
25 April 2024
12 Min Read

The UK remains a top-tier market for alcohol brands, but the country’s struggling economy has combined with increases in excise duties to hinder growth in the near term.


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In the UK last year, according to Statista, the alcoholic beverage market generated revenues of US$69.5bn, despite being impacted by rising inflation and the cost of living squeeze. What was already a fiercely competitive, saturated market has been compounded further by additional challenges thanks to August’s overhaul of the duty system, which resulted in the largest hike in alcohol taxes in almost 50 years. The controversial new alcohol duty rates system taxes alcoholic drinks based on ABV, not on category (the previous system comprised four separate taxes covering beer, cider, spirits

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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