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Tequila back to ‘normal’ for Proximo Spirits as 2023 sales climb 6% – results data

Olly Wehring
Last updated: 27/02/2024 at 11:18 AM
By Olly Wehring
23 February 2024
4 Min Read

Proximo Spirits has flagged a “return to historical trends” for its tequila-dominated portfolio, marking the occasion with a 6.2% sales increase last year.


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Closing quarter - to end of December - up 3.6% at MXN13.16bn (US$770.7m) For full-year 2023, sales rise 6.2% to MXN44.36bn ($2.6bn) Jose Cuervo stable dips 1.6% in 12-month period, 'Other Spirits' down 8.5% The mid single-digit top-line showing from 2023 brings to an end the double-digit rises booked by the Jose Cuervo brand owner in recent years.  The company, which is listed under the name Becle and also known as Cuervo, reported this week that the fourth quarter performed almost in line with Q3's +4.3%, coming in up 3.6% on the corresponding three months in 2022. Considering

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:CuervoJose CuervoProximo Spirits
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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