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Full-year 2025 finishes down mid-single digits for Proximo Spirits – results data

Olly Wehring
Last updated: 05/03/2026 at 5:06 PM
By Olly Wehring
27 February 2026
3 Min Read

‘As we move into 2026, we will focus on strengthening our tequila leadership … .’


Proximo Spirits sales graph Q1 2022-Q4 2025

Proximo Spirits has booked its worst set of quarterly sales numbers in 2025 from the closing three months of the year, undoing Q3’s year-on-year improvement.

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Sales in final three months of 2025 decline 8.4% to MXN11.01bn (US$644.2m)Combined with sales slides in Q1 and Q2, full-year 2025 finishes down by 5.5% at MXN43.09bn ($2.5bn)Proximo Spirits has booked its weakest set of quarterly sales numbers in 2025 from the closing three months of the year, undoing Q3's year-on-year improvement.The company, which is part of the Cuervo group and oversees the Jose Cuervo tequila giant outside of Mexico, said late yesterday that its sales in the three months to the end of December fell by 8.4% on the corresponding quarter in 2024. A brace of weak performances

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:CuervoJose CuervoProximo Spirits
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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