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Pernod Ricard exec heads to Proximo Spirits for tequila, mezcal brand director role

Intel Reporter
Last updated: 19/02/2026 at 1:10 PM
By Intel Reporter
17 February 2026
2 Min Read

Hanratty started with Pernod in August 2006 and moved on earlier this month.


Proximo Spirits logo

A longstanding executive with Pernod Ricard has moved across to Proximo Spirits to take on the role of global brand director for the latter’s tequila & mezcal portfolios.

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A longstanding executive with Pernod Ricard has moved across to Proximo Spirits to take on the role of global brand director for the latter's tequila & mezcal portfolios.Laura Hanratty (below) has called time on her 20-year career with Pernod Ricard, but will stay in her native Ireland as part of the move to Proximo Spirits. The executive stepped away from the position of global head of prestige & speciality brands at the group's Irish Distillers division earlier this month. Having started as an assistant brand manager on Jameson at Pernod Ricard USA in 2006,

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Pernod RicardProximo Spirits
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