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‘Early signs of improvement’ for Proximo Spirits but Q2 closes down, again – results data

Olly Wehring
Last updated: 24/07/2025 at 2:17 PM
By Olly Wehring
24 July 2025
3 Min Read

‘We begin to observe early signs of improvement in certain markets and continue working toward a more balanced alignment between shipments and depletions, which year-to-date are unfavourable.’


Proximo Spirits sales graph Q1 2022-Q2 2025
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Sales in three months to end of June decline 6.4% to MXN11.46bn (US$615.8m)Fall is almost identical to Q1's -6.9% performanceProximo Spirits has booked a fourth consecutive quarter of declining sales, with the latest three-month period in line with the first quarter of the current calendar year.The dip of 6.4% in sales from the three months to the end of June followed Q1's fall of 6.9% on the corresponding period a year earlier. Despite the performances in the calendar year so far, the group, which holds responsibility for brands including tequila giant Jose Cuervo, noted "early signs of impro

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:CuervoJose CuervoProximo Spirits
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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