This week’s episode of ‘The Stillhouse Podcast’ from Edrington UK sees host Becky Paskin meet Sam Wilson, Store Manager for Amathus Drinks, and Michael Bonsor, Managing Director of luxury London hotel the Rosewood, to discuss gift experiences.
Their conversation is packed with tips and ideas for dark spirits gift experiences for all budgets, from intimate tastings through to Highland castle getaways. They also discuss why experiences make the perfect gift if you’re looking to move beyond the bottle, how you can give someone the perfect dark spirits experience at home, and why learning the story behind the liquid can make for an unforgettable present.
Edrington UK’s ‘2025 Category Vision’ has found that ¾ of consumers are looking for something different or unique when buying a gift. Category growth for dark spirits can be created through offering virtual or in-person experiences that increase engagement, appeal and value.
Find out more about this in the ‘Gift Experiences’ episode, live this week.
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