Opihr is targeting consumption occasions for gin over the UK summer through an out-of-home marketing push - its first - in the country's capital as well as an on-pack competition nationwide.
Brand owner Quintessential Brands Group has launched ‘Let the Taste Take You There’, centring around ads for the spiced gin on the London Underground. As well as posters and digital media at "major travel hubs" on the network, Quintessential is also running a QR code-led consumer competition with a safari for two, worth GBP18,000 [US$22,500] as the prize.
While financial specifics were not disclo
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