Diageo has revised the recipe for the flagship spiced expression of its Captain Morgan rum brand, highlighting the use of vanilla from Madagascar.
The move, which applies to Captain Morgan Original Spiced in North America only, will be emphasised on the bottle's label moving forward. Coinciding with the news will be an online marketing activation in the US, with Diageo North America launching 'Battle of the Badtenders', fronted by actor Tone Bell and influencer Drew Afualo.
Consumers are invited to share posts of their cocktails on Instagram and Twitter, with three set to be chosen to at
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