“We’re still a small player and we were late to the party” – Pernod Ricard global MD of RTD & convenience, Fredrik Syren

At the start of July, Global Drinks Intel travelled to Paris to hear about Pernod Ricard's approach to the premix cocktail segment. Who better to shed some light than Fredrik Syren, the group's global MD of RTD & convenience. Joining Pernod Ricard's Absolut Co division from The Coca-Cola Co in 2019, Fredrik Syren moved to head up group RTD operations last July Global Drinks Intel: Prior to joining Pernod, you spent 16 years with The Coca-Cola Co. How did that time prepare you for your current role as RTD lead? Fredrik Syren, global MD of RTD & convenience business unit for Per