“How many barrels do you think you can get from one oak tree?” asks Landon Foster, visitor centre manager at Lux Row Distillers. We’re standing in a filling hall surrounded by new that are about to embark on their mission as maturation vessels. It’s towards the end of a tour at the enormous Lux Row production complex just outside of Bardstown, Kentucky.The build project was first announced by the then-family-owned business in 2016. Since then, Lux Row has seen major expansion projects as well as an acquisition by leading third-party producer MGP Ingredients.Today, the company fills 10
Why American whiskey is raising its production while sales stay flat – Category Intel
Vast distillery builds, fundamental structural shifts and a changing consumer audience: American whiskey brand owners are having to adapt at breakneck speed.

Kristiane Sherry is a specialist spirits writer, journalist and communicator. Her career has seen her lead the content team at multi-award-winning e-commerce site Master of Malt, edit The Spirits Business and Frontier magazines, and serve as head of brand at luxury wine and spirits platform Fine+Rare.



