Coca-Cola HBC has released a global campaign for its Three Cents mixers brand focused on “owning” the paloma cocktail serve and aperitivo consumption occasion.
The main asset in the activation is a 30-second ad (below), titled ‘Intense to the Last Sip’. The Coca-Cola bottler did not state where the spot will be broadcast, or on which channels, but said the wider campaign would include TV and cinema advertising.
The sum invested in the push was not disclosed.
The Switzerland-headquartered company is also releasing a new Three Cents SKU “imminently”, though did not specify what or when. It follows the launch in 2024 of a fig-leaf soda under the brand name.
“The new brand campaign celebrates its commitment to offering intensity in all its facets … and owning the paloma cocktail and aperitivo moment,” Coca-Cola HBC said in a statement.
Earlier this year, UK-based AG Barr bought the compatriot soft drinks brands Fentimans and Frobishers in two deals worth a combined GPB51m (US$69.81m).
