Brown-Forman has completed the line-up of its regional leadership team in global travel retail.
Almost five months ago, the group updated the structure of its regions in the sales channel, following the retirement of Americas & Asia Pacific GTR director Montgomery Wilson. Earlier today, Alex Prendes was confirmed as moving up from US state manager level to become the channel director for the Americas.
Prendes, along with Oscar Camargo in Europe, the Middle East, Africa & India and Dreamy Zhou in Asia, Australia, New Zealand & the Pacific Islands, will report in to GTR MD David Rodiek.
Prior to joining Brown-Forman as state manager for Florida at the end of 2018, Prendes spent two-and-a-half years as senior manager for GTR at spirits peer Beam Suntory, He also covered Florida for Bacardi before joining the Jim Beam brand owner.
A week ago, Brown-Forman announced its intention to offload its only vodka brand, Finlandia, to Coca-Cola HBC.
Why Finlandia is surplus to Brown-Forman’s requirements – Comment
