Sales in three months to end of July increase by 1% to US$924mFull-year sales (to end of April) expected to decline by low single digitsBrown-Forman has started its current financial year well, albeit somewhat artificially, as inventory was shifted to prepare for US distribution changes.The brand owner reported a 1% rise in sales from the three months to the end of July, representing a good start to fiscal 2026 and an improvement on Q4 2025's -3% top line. However, the showing was set into stark relief by the company's forecast of a slight fall in sales for the 12 months to April next year.
Sales lift in latest quarter not the shape of things to come in FY for Brown-Forman – results data
‘Growth from ‘Emerging International’ markets and the Travel Retail channel was more than offset by declines in ‘Developed International’ markets and the US.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



