Brown-Forman has added a blackberry-infused expression to its flavoured Jack Daniel’s Tennessee whiskey range.
The new release (below) joins Tennessee Honey, Tennessee Fire and Tennessee Apple, and comes in at 35% ABV. It rolls out this month across the US in 75cl bottles at an SRP of US$21.99.
The expression is made with the brand’s Old No. 7 Tennessee Whiskey, infused with “fresh blackberry flavour”.
The other three flavoured variants delivered mixed results in Brown-Forman’s fiscal 2025: Honey’s volumes fell 2%, but value sales grew by the same amount; Fire (cinnamon-flavoured) saw an 8% drop in volume and a 2% sales decline; Apple volumes rose 5%, with sales up 3%.
Meanwhile, in full-year results released today (5 August), Diageo highlighted a “standout performance” for its Crown Royal Blackberry expression in the Canadian whisky segment.
