Three months ago, Dolph Lundgren unveiled his own vodka brand, Hard Cut. Ahead of his appearance at the Bar Convent Brooklyn trade show in New York this week, Global Drinks Intel editor Olly Wehring quizzed the Swedish actor about his involvement in the latest celebrity brand to hit the spirits shelves.
Credit: Hard Cut Vodka
How involved have you been in the creation of Hard Cut?I used to drink vodka back in the 90s, then I moved to tequila for a while and then whiskey, before I went back to vodka. About six years ago, I was in Santa Barbara
‘I don’t know how many were founded like ours’ – Hard Cut Vodka co-founder Dolph Lundgren speaks to Global Drinks Intel
‘I’m involved; this is my full-time job. I spend about 80% of my time on Hard Cut and 20% on movies.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


