Bacardi is gearing up for Halloween in the UK with two limited-edition themed packaging offerings for its namesake rum brand.
The group’s Carta Blanca and Spiced expressions of Bacardi rum are available now in glow-in-the-dark bottles in the country’s off-premise channel. The sleeves have been applied for a limited period and are on sale “in all major retailers”, Bacardi’s UK division said this week.
Bacardi Carta Blanca and Bacardi Spiced both carry an SRP of GBP16 (US$18) per 70cl bottle.
Earlier this week, the brand owner confirmed a change of CMO at group level following John Burke’s decision to retire at the end of the year.
