The US arm of Anheuser-Busch InBev is poised to give the company’s Nütrl RTD brand a sizable push in the country this year.
The current ‘Keep It Tasty’ campaign for the vodka-based RTD has been refreshed with a new ad as part of a “year-long creative suite”, according to Anheuser-Busch. The spot will feature Nütrl Lime, which will expand its trial launch from last year to go nationwide in four-packs.
Comprising four 15-second and five six-second versions, the ad will appear on TV and radio in the US, backed by digital, social media, out-of-home and off-premise presence throughout the year.
“The positive response from our drinkers confirmed we had something special with Nütrl Lime and inspired us to bring it to a national audience,” said AB’s marketing VP, Marisa Siegel. “When reimagining the ‘Keep It Tasty’ campaign, it was a no-brainer to feature Lime in our debut spot … .”
Last year’s marketing activity for the brand was fronted by Saturday Night Live regular Chloe Fineman.
The group is scheduled to announced its full-year 2024 results on Wednesday (26 February), with the scene set by the year-to-date’s 2.5% sales rise. Rival Heineken booked a top-line increase of 5% for the 12 months last week.
