Spirits distributor Amber Beverage UK (ABUK) has further bolstered its leadership team with the appointment of Selene Cakmak-Rathee as Marketing Director.
Cakmak-Rathee (below) is a highly experienced marketing professional with 25 years of experience in the F&D industry. She brings a deep understanding of the drinks industry, with a proven track record of driving brand equity and consumer engagement across diverse spirits portfolios both in the UK and in Europe.
She joins ABUK from Suntory Global Spirits UK, where she most recently served as Marketing Manager for the Scotch Portfolio. Previously at Edrington UK, she also led marketing for American Whiskies and Mixables, playing a pivotal role in strengthening the market position of key global brands such as Maker’s Mark through innovative campaigns and strategic brand building.
Prior to her time at Edrington, Cakmak-Rathee built extensive experience in Brand Management and Innovation, working with major international players to deliver high-impact marketing strategies and drive commercial success in the competitive UK market. The appointment underscores Amber Beverage UK’s commitment to elevating its brand presence and marketing excellence as the company continues to expand its portfolio of owned and third-party agency brands.
“We are delighted to welcome Selene to Amber Beverage UK at such an important stage in our growth,” said Amber Beverage UK MD Pavel Verblyudenko. “Her depth of experience across the UK spirits market, combined with her strong track record of building brands and engaging consumers, makes her an outstanding addition to our leadership team.
“Selene’s expertise will be instrumental as we continue to strengthen our portfolio and elevate the way we connect with our customers and partners.”
Cakmak-Rathee added: “I am thrilled to be joining Amber Beverage UK at such a dynamic time for the business. Amber has an incredible range of brands, and I see a massive opportunity to further elevate their presence in the UK market. I am passionate about creating marketing strategies that not only build brand love but also drive long-term sustainable growth.
“I look forward to working with Pavel and the diverse and talented team at Amber to deliver world-class execution for our owned and partner brands.”
