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This week’s new spirits launches – 11-15 May 2026

Intel Reporter
Last updated: 06/10/2026 at 7:15 AM
By Intel Reporter
14 May 2026
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 11 May.


Seagram’s 7 Crown Apple Pie
Launching with the summer in mind, this flavour extension of Seagram's 7 Crown has as its recommended serve the '7&7', mixed with an equal part of 7Up
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Diageo’s Seagram’s 7 Crown Apple Pie

  • American whiskey, blended – “aged in oak” – flavoured, 35% ABV
  • Released across the US next month
  • SRP of US$11.99 per 75cl bottle, available for a limited period
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Lochlea Distillery’s Lochlea Red Wine Cask 2026

Lochlea Red Wine Cask 2026
The second Red Wine Cask bottling from Lochlea comes a year after the inaugural expression, which had been finished in ex-grenache casks from the south of France

  • Scotch whisky, single malt, Lowlands. No age statement, matured in first-fill ex-bourbon, then finished for an unspecified period in ex-sangiovese wine casks, 46% ABV
  • Rolling out from 28 May to spirits specialists in the UK off-premise
  • SRP of GBP55 (US$74) per 70cl bottle, on sale in limited – albeit unspecified – quantities

Cimbroni 33 Classic and Coffee

Cimbroni 33 sambuca
Cimbroni 33 sambuca was founded by Julian Hearn, who created plant-based meal-replacement brand Huel
  • Sambuca, UK, aged for 33 days in oak. The Classic expression has an ABV of 40%, Coffee is 38%-ABV
  • Available now on the brand’s website, which ships internationally
  • Both SKUs have an SRP of GBP45 (US$61) per 70cl bottle

Henkell Freixenet’s Freixenet Solare Alcohol-Free

Freixenet Solare Alcohol-Free bottle
Fewer than three months since debuting the new-to-market Solare extension under its Freixenet brand, Henkell Freixenet has commenced the roll-out of a 0%-ABV version of the lemon-led aperitif
  • Aperitif, botanicals include “Spanish citrus fruits” along with rosemary and thyme
  • Launching next month in Austria, Belgium, Germany, Poland, Switzerland and the UK
  • In Germany, SRP of EUR12.99 (US$15) per 70cl bottle

Lofted Spirits’ Green River Honey Finished Kentucky Straight

Green River Honey Finished Kentucky Straight bottle
The honey finish in Green River's latest extension comes from honey created in Kentucky that is added to the barrel, "rather than relying on additives and sweeteners"

  • American whiskey, bourbon, Kentucky straight. Aged for four years before being blended (for an unspecified time) with locally-sourced honey in the barrel, 46% ABV
  • Rolling out nationwide in the US from later this week
  • SRP of US$24.99 per 75cl bottle, also in sale in a 20cl bottle size

CVH Spirits’ Ledaig Castaway

Ledaig Castaway bottle
Produced at CVH's Tobermory Distillery, the Ledaig single malt has a new addition in the form of this limited edition - the brand's third - the sales of which will result in a donation to local charity the Mull & Iona Community Trust
  • Scotch whisky, single malt, Islands (Mull). No age statement, finished for an unspecified period in ex-rum and -tequila, 61.1% ABV
  • On sale in limited – albeit unspecified – quantities from this week, available worldwide in spirits-specialist off-premise outlets
  • In the UK, SRP of GBP65 (US$89) per 70cl bottle

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