Zamora Co has completed an investment programme for Italian limoncello brand Villa Massa that will double its production capabilities.
The liqueur’s facility in Sorrento has benefitted from a EUR2m (US$2.2m) spend that has been driven by Zamora’s aim to up the brand’s presence beyond its leading markets of the Netherlands and Portugal as well as in the group’s home country of Spain. Attention for Villa Massa will expand to the likes of the US and Latin America.
When contacted by Global Drinks Intel, a Zamora spokesperson said the facility’s previous annual production capacity was 150,000 nine-litre cases with the expansion being implemented in two increments of 75,000 cases each.
“When we redefined the company’s strategic plan in 2023, we reaffirmed the brand’s growth potential globally and recognised the need to expand production to access more markets,” said Zamora CEO Javier Pijoan.
The privately-owned company added that it has identified “ne consumption trends such as the Villa Massa spritz” serve for the brand.
In July, Zamora reported a 1% lift in its full-year sales from 2023 to EUR268m. The group also launched a new-to-market premium-plus tequila brand, Volteo, this year in a partnership with American football player Dak Prescott.
