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Teremana Tequila prepares international expansion with Mast-Jägermeister

Henry Mathieu
Last updated: 23/10/2025 at 5:57 PM
By Henry Mathieu
23 October 2025
1 Min Read

The new markets include Brazil, France, Indonesia, Japan, South Africa and Spain.


Three expressions of Teremana tequila
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Teremana Tequila is set to enter “more than 20” international markets next year, through its distribution partnership with Mast-Jägermeister.

The rollout will extend the brand’s reach across Africa, Asia, Europe and South America, including new entries in Brazil, Spain, France, South Africa, Japan and Indonesia. Further details and timings of the debuts will be revealed in “coming months”.

“This expansion into new markets allows us to meet that growing demand and introduce new audiences to the connection that happens when people gather around Teremana tequila,” said Teremana CEO Richard Black.

The tequila’s blanco, reposado and añejo expressions are produced at Destilería Teremana De Agave in the highlands of Jalisco.

The expansion follows last year’s rollouts to Australia, Colombia, Germany, the UAE and the UK.

How tequila has broken out of its North America playpen – Category Intel

TAGGED:Mast-JägermeisterTeremana
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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