The brand, which debuted in the US almost exactly three years ago, will launch beyond its home continent and the global travel retail channel – the latter was confirmed earlier this month – in Australia, Colombia, Germany, the UAE and the UK. The rollouts, scheduled for “this year”, will leverage part-owner Mast-Jägermeister’s distribution operations.
According to Teremana, the brand became “the fastest premium spirits brand to sell 1m nine-litre cases within a 12-month period in the US” in 2023.
“”I’m incredibly humbled by the demand for Teremana at the global level and thrilled to deliver Teremana to consumers around the world,” said founder Dwayne ‘The Rock’ Johnson (above0.
The tequila’s blanco, reposado and añejo expressions are produced at Destilería Teremana De Agave in the highlands of Jalisco.
