Tequila brand Teremana has readied ‘Share The Mana, Share The Table’, a US-wide project aimed at fostering community connections through shared experiences.
The programme debuted on 10 September at Skylight ROW DTLA in Los Angeles, bringing together 113 local residents – the same number of distillations founder Dwayne ‘The Rock’ Johnson tested when developing Teremana – for a communal dinner and cocktails (below). The project combines in-person gatherings with a social media campaign scheduled to run through 2025 and 2026.
Designed to highlight the brand’s “core philosophy” of ‘Mana’ – a Polynesian concept of positive energy and gratitude – the initiative seeks to engage US consumers by linking the tequila brand with social connection.
Future events will roll out across the US, with digital activations encouraging participation at a local level.
Last summer, Teremana kicked off its Asia Pacific entry, starting off in Australia through the global travel retail channel.
