Five things I’ve learned – Fluxion Advisors MD Alex Oldroyd

From equity analyst to trusted advisor, Alex Oldroyd has helped scale, structure and sell some of the UK’s best-known drinks brands. Here, she shares the lessons she wishes every founder knew from day one. Cash is king - right from the startFor Oldroyd, who spent 16 years in equity research at Morgan Stanley and Barclays before founding Fluxion Advisors, the single most important principle for drinks entrepreneurs is financial discipline.“Every penny that you spend has to come from somewhere,” she says. “Either you’re going to have to generate it, or you’re