Ukrainian vodka producer Nemiroff has entered New Zealand for the first time, appointing Hancocks as its distributor in the country.
The partnership will see the flagship De Luxe expression of Nemiroff’s namesake brand lead the company’s market entry, with national distribution across both the on- and off-premise channels. The brand has already secured listings with several major retail multiples, including Liquorland, Super Liquor and The Bottle, providing early scale ahead of further rollout.
Nemiroff said New Zealand’s premiumising spirits category and “mature consumer base” for international brands made it a priority launch market.
The vodka group made another move in Oceania in July last year, when it agreed a tie-up with the Wallaroos, Australia’s national women’s rugby team, for the Nemiroff brand.
