Vodka's domination of Poland’s spirits market is alive and well, while beer consumption is on the waneConsumers are trading up to whiskey/whisky, gin and tequila, and no- & low-alcohol is boomingBrand owners face mounting pressure from steep excise hikes and proposed sale restrictions, even as premium segments growProducers are responding to market pressures with ‘drink less but better’ strategies and a focus on no/low NPDThe beverage alcohol industry faces mixed fortunes in Poland as it heads into 2026. The market faces significant challenges due to upcoming regulatory changes,
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
