The European Container Glass Federation (FEVE) has named Carlo Pirrone has its latest secretary general.
Pirrone will take the place of the departing Adeline Farrelly who has held the role since 2008. He joins the trade association for European glass container manufacturers from Seda International Packaging Group.
His previous experience includes serving as senior adviser at Confindustria and as a founding member of AEGIS Europe. The association did not disclose the nature of Farrelly’s next move.
“We need EU policymakers to put sustainability and industrial competitiveness at the heart of Europe’s agenda, making it a global hub for innovation and a magnet for investment,” said Pirrone. “This means reducing bureaucracy, enabling the timely scale-up of technologies, and fostering demand for sustainable packaging, including through public procurement policies.”
Last month, Brown-Forman unveiled a new 100% recycled bottle for its Woodford Reserve 5cl release in the US as part of its commitment to sustainability and carbon footprint reduction.
