Compass Box has confirmed the external appointment of its next CEO as Nishat Gupte replaces Maurice Doyle.
Barely a week after Doyle announced his intention to step down after three years with the scotch ‘whiskymaker’, the London-based company said today that Gupte (below) will take on the role, overseeing “strategy, operations and market development”. Gupte joins Compass Box from New York-based Betty Buzz & Betty Booze, the soft drinks & alcoholic RTD company founded by actor Blake Lively.
Prior to his near-five years as CEO at Betty Buzz & Betty Booze, Gupte was head of European luxury & alcoholic beverage at Credit Suisse, from 2015 to 2020. His career also took in three-and-a-half years at Diageo, where he held the position of global business development manager, working out of London.
“I look forward to further building on our commercial strategy, while safeguarding the pioneering spirit that’s made Compass Box the favourite among scotch tastemakers worldwide,” Gupte said.




