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Former Diageo exec assumes Compass Box lead

Intel Reporter
Last updated: 03/03/2025 at 1:04 PM
By Intel Reporter
3 March 2025
1 Min Read

Gupte spent almost three-and-a-half years with Diageo as global business development manager.


Compass Box logo and core portfolio
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Compass Box has confirmed the external appointment of its next CEO as Nishat Gupte replaces Maurice Doyle.

Barely a week after Doyle announced his intention to step down after three years with the scotch ‘whiskymaker’, the London-based company said today that Gupte (below) will take on the role, overseeing “strategy, operations and market development”. Gupte joins Compass Box from New York-based Betty Buzz & Betty Booze, the soft drinks & alcoholic RTD company founded by actor Blake Lively.

Nishat Gupte

Prior to his near-five years as CEO at Betty Buzz & Betty Booze, Gupte was head of European luxury & alcoholic beverage at Credit Suisse, from 2015 to 2020. His career also took in three-and-a-half years at Diageo, where he held the position of global business development manager, working out of London.

“I look forward to further building on our commercial strategy, while safeguarding the pioneering spirit that’s made Compass Box the favourite among scotch tastemakers worldwide,” Gupte said.

‘The brands that do the right things when times are tough will do better when the sun starts to shine’ – Compass Box CEO Maurice Doyle speaks to Global Drinks Intel

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