Diageo has released a limited-edition bottle design for blended scotch flagship Johnnie Walker in a tie-up with ‘haute couturier’ Robert Wun.
The Lunar New Year redesign for the brand’s Blue Label iteration went on sale last month, ahead of celebrations in February, in markets including Australia, Canada, mainland China, Europe (including the UK), South-East Asia and the US. Wun has also contributed to the creation of a ‘Year of the Horse’ limited edition for John Walker & Sons XR 21 Year Old (below).
“We are always seeking collaborators who, like us, honour tradition while boldly reimagining it for a new era,” said DIageo’s global head of Johnnie Walker luxury innovation, Mariana Assis. “Robert’s vision for the Year of the Horse defines both this Lunar New Year and our own more-than 200-year journey.”
In August, Diageo partnered Johnnie Walker with US singer Sabrina Carpenter.
