Loch Lomond Group has confirmed a change of distribution partner in Germany.
Commencing at the start of next year, responsibilities for what the brand owner called an “important market” will be assumed by Semper Idem Underberg’s Diversa Spezialitäten distribution business. Details of who is set to be replaced by Underberg, which owns the namesake bitters brand, were not immediately available.
Family-owned Underberg, which welcomed the “expansion of (its) third-party business”, will oversee the distribution of Loch Lomond’s full portfolio, with a particular focus on the namesake scotch whisky brand’s Original Triple Oak and 12-year-old iterations.
“With Loch Lomond, we are gaining an internationally renowned partner whose diverse spirits portfolio is an excellent addition to our distribution business,” said Underberg’s CCO – and MD of Diversa Spezialitäten – Thomas Mempel. “The combination of tradition, innovation and expertise across different spirits categories creates an attractive portfolio of products for a wide range of consumers and distribution channels.”
Loch Lomond’s group sales director, Andy Calder, added: “Germany is an important market for the Loch Lomond Group. We are delighted to be partnering with Diversa and the Underberg Group to accelerate our growth and strengthen the presence of our brands.”
At the start of this year, Underberg promoted CFO Michael Söhlke to become its first CEO. The appointment was part of a structure realignment that resulted in the merger of the company’s brand management and Germany marketing functions.
