Bacardi is marking the second year of Bombay Sapphire’s sponsorship deal with electric-powerboat racing series E1 with a promotional event in Ibiza.
The ‘E1 Ibiza Showrun’ will feature two ‘RaceBird’ boats – one of which will be painted in Bombay Sapphire’s traditional blue colour – put on a “display” on the island this month. The move follows a similar event that took place in London in July last year that saw two boats racing along the River Thames (below).
Bacardi also confirmed this week that it has signed a tie-up with Aoki Racing Team, owned by DJ Steve Aoki. Neither the future activation details nor the amount spent on the deal were disclosed.
In April, Bombay Sapphire featured in an E1 exhibition at Milan Design Week and the season’s opening Lake Como GP. The brand is the ‘official gin partner’ of the competition, with Bombay & Tonic and Bombay Sparkling Lemon named as the ‘official cocktails’ of E1 events. The length of the arrangement, signed last year, has not been specified.
Last year, Rémy Cointreau’s Champagne Telmont brand secured ‘official champagne’ status of the E1 Series, having first partnered with the event in 2024.
