How soju has caught the attention of US drinkers – Category Intel

The spirits category may be struggling in the US, but soju has combined the country's appetite for Korean cuisine and K-pop music with its lower-strength and approachable flavours to register impressive growth.If you've ever wondered why, no matter where you go in the world, there seems to be at least one Thai restaurant, the answer is quite simple: gastrodiplomacy!Around the turn of the Millennium, the Government of Thailand decided to promote the South-East Asian nation by training chefs and sending them into the world, resulting in an explosion in the number of Thai restaurants around the