Global Drinks Intel Magazine – February 2026

In the February issue of Global Drinks Intel magazine:

• We proudly unveil the Global Drinks Awards – a new, global benchmark for the beverage alcohol industry, built around trade-led feedback
• Our market analysis looks at Australia, where endless tax rises and a stronger lean towards moderation among younger LDA consumers are squeezing the alcohol industry
• Among the categories to get the Global Drinks Intel treatment in this issue are tequila, where the race to get ahead outside of North America is intensifying, and Australasian whisky, where brand owners face tough questions around pricing discipline, distribution strategy and repeat purchase
• We talk to the founder of non-alcoholic aperitif Mother Root, Bethan Higson and the new global president of RTD operations at Suntory Global Spirits, Davin Nugent. There’s also a special interview in which we hear from the CEOs of Brown-Forman, Edrington, Suntory Global Spirits and Treasury Wine Estates about how they see the year ahead shaping up for our industry

All this, plus our regular round-up of the latest alcohol news stories and brand owner marketing activities, as well as the most recent product launches in spirits, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.