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Where are the bright spots for alcohol in Germany? – Market Intel

Joe Bates
Last updated: 15/10/2024 at 2:35 PM
By Joe Bates
15 October 2024
10 Min Read

Despite some significant challenges of late, the beverage alcohol market in Germany has thrown up some notable success stories.


A cobbled street in Germany
Credit: Roman Kraft
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After a brief post-pandemic bounce, the complex and fragmented beverage alcohol market in Germany is struggling to shake off the effects of the country’s long-standing economic malaise. Indeed, according to global management consultancy firm Roland Berger, the country is forecast to record the second-worst GDP growth figures of the G20 this year, at just 0.1% (Argentina is set to take the No.1 spot with a decline of 3.9%).Inflationary pressures, demographic challenges, an energy crisis and stifling bureaucracy lie at the heart of Germany’s economic problems. This long list has done nothi

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
Previous Article Bottle of and box for Nc'nean organic single malt scotch whisky Nc’nean Distillery creates bottle return scheme for UK consumers
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