The market remains generally flat for liqueurs in Europe as macroeconomic pressures continue to deflate consumer confidenceBrand owners are focusing on generating year-round demand for liqueurs, snapping them out of seasonal rutsEurope’s aperitif culture is as strong as ever, with plenty of new entrants nipping at the heels of Aperol, Campari and even limoncello in the spritz categoryOwners of shot-targeted liqueur brands, such as Jägermeister and sambuca, are upping the ante in the on-premise with immersive events and activationsCream liqueurs are holding their own in Europe throu
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
