In the cocktail arena, success isn’t achieved by merely identifying and exploiting the latest trend: in such a dynamic and fast-moving environment, it’s necessary to pinpoint which of these new developments has real traction. Just think of how many new spins and riffs the all-conquering spritz serve has spawned over the past few years. What’s next?“Savoury and umami-forward cocktails are growing, driven by the culinary crossover between kitchen and bar,” says the export manager for Italian liqueur Luxardo, Matteo Luxardo. “Think tomato water, miso, mushroom infusions, nori and fe
The cocktail scene’s perennial trendspotting challenge – Category Intel
From umami serves to spritzes, from 0% premixes to large-format sharing drinks, the global cocktail scene never sits still – and brands are moving fast to keep up.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for nearly 20 years, and is a regular contributor to a number of magazines and websites.



