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The cocktail scene’s perennial trendspotting challenge – Category Intel

Richard Woodard
Last updated: 13/10/2025 at 5:37 PM
By Richard Woodard
6 October 2025
11 Min Read

From umami serves to spritzes, from 0% premixes to large-format sharing drinks, the global cocktail scene never sits still – and brands are moving fast to keep up.


A fat-washed cocktail on the bar at Dr Stravinsky in Barcelona
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In the cocktail arena, success isn’t achieved by merely identifying and exploiting the latest trend: in such a dynamic and fast-moving environment, it’s necessary to pinpoint which of these new developments has real traction. Just think of how many new spins and riffs the all-conquering spritz serve has spawned over the past few years. What’s next?“Savoury and umami-forward cocktails are growing, driven by the culinary crossover between kitchen and bar,” says the export manager for Italian liqueur Luxardo, Matteo Luxardo. “Think tomato water, miso, mushroom infusions, nori and fe

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Richard Woodard
ByRichard Woodard
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.
Previous Article AB InBev readies alcohol-free Michelob Ultra for Canada
Next Article Whiskey in a glass on a barrel in a distillery UK whisky exports edge up, gin surges in first half of 2025
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