Cocktail consumption in the US on-premise is moving towards earlier times of the dayMixed drinks account for 34% of total spirits value in the channelCocktails deliver the highest revenue per serve, with an average price of US$13.7546% of cocktail consumers favour tequila-based drinksThe margarita is the most ordered cocktail, but the caipirinha generates the highest average spendThe cocktail and mixed drinks market is thriving in the US, particularly among younger consumers. About one in three Americans aged 21 to 54 enjoy cocktails, with even higher engagement among Gen Zers and late Millenn
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