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Seeking out the on-premise opportunities in the Mediterranean region this summer – Market Intel

CGA by NIQ
Last updated: 16/09/2026 at 4:40 PM
By CGA by NIQ
11 August 2026
11 Min Read

The Mediterranean region’s renowned culinary heritage presents significant opportunities for brands and operators in the on-premise, but shifting consumer habits and mounting economic pressures mean the channel must continue to adapt to ensure success.


Woman holding a drink looking out at a view of the Mediterranean
Credit: Cappelletti/iStock

The Mediterranean region’s renowned culinary heritage presents significant opportunities for brands and operators in the on-premise, but shifting consumer habits and mounting economic pressures mean the channel must continue to adapt to ensure success.

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The Mediterranean eating- and drinking-out culture is constantly evolving. While upholding the region’s renowned gastronomic heritage, bars, cafés, bistros and tavernas continue to adapt to shifting social habits and changing consumer needs.It should be of little surprise that the region is home to 15 of 'The World’s 50 Best Bars', a ranking that celebrates some of the world’s most innovative and forward-thinking cocktail venues. As mounting economic pressures place growing strain on both the industry and consumers, however, the on-premise must pay close attention now more than ever to

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ByCGA by NIQ
CGA by NIQ’s Reach survey provides insights from 34 countries around the world, covering around 27,500 on-premise consumers and 525 operators. It provides accurate and up-to-date analysis of consumer sentiment across Europe and beyond, fusing with other CGA research sources for a 360-degree view of the sector. For more details, contact CGA by NIQ client solutions director George Argyropoulos at [email protected]
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