Future nightlife to be more niche and focus on self-discovery – Consumer Intel

Mindfulness, wellbeing and consumers’ own communities will play an important role in future nightlife as young people search for digital and real ‘best nights’. Nightlife in the future will be very different: Young nightlife lovers want ‘best nights’ that support their self-discovery journey, according to the recently-released trend report, 'Best Nights 2030'. Mindfulness will be an essential part of that journey; individual spaces and group experiences will reinforce consumers’ emerging identities, but also help them support people, venues and the planet. Meanwhile, consumer