Italian sparkling wine group Ferrari Trento has extended its ‘official toast’ partnership with Formula 1 to 2025.
The company initially secured a three-year arrangement with F1 for its namesake brand in 2021. The latest extension maintains the family-owned company’s presence on the podium after races to the end of the 2025 season.
Financial details around the transaction were not disclosed.
Ferrari Trento has leveraged the tie-up to include a three-litre ‘Ferrari F1 Podium Jeroboam’, a replica of the bottle used to celebrate by the top-three drivers in each race. The bottle is available to buy through high-end wine retailers as well as online. The Chardonnay-sourced Trentodoc sparkling wine retails in the UK for around GBP340 (US$410).
The company is celebrating its 120th anniversary this year.
