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Are cocktails the way forward for sambuca? – Category Intel

Joe Bates
Last updated: 23/01/2024 at 2:36 PM
By Joe Bates
15 January 2024
4 Min Read

Sambuca’s traditional consumption occasions face an uncertain future, but could a focus on cocktails pay dividends?


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Sambuca’s traditional consumption occasions face an uncertain future, but could a focus on cocktails pay dividends?

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
Previous Article “Chinese travellers are the most important consumers for cognac” – Jon Yau, Martell brand manager in global travel retail, speaks to Global Drinks Intel
Next Article The brands that have tasted success thanks to the London Spirits Competition – Branded Content
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