Late last month, Pernod Ricard’s Martell Mumm Perrier-Jouët division took Global Drinks Intel to Cognac for the unveiling of L’Or de Jean Martell Réserve du Château Chanteloup. Martell's brand manager in global travel retail, Jon Yau, agreed to answer some questions.
Jon Yau alongside the L’Or de Jean Martell Réserve du Château Chanteloup expression
Global Drinks Intel: How important is the global travel retail channel for the Martel brand?
Jon Yau, Martell brand manager for GTR: I can’t share specific numbers, but GTR is the second largest market for Martell after
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
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- Suntory Global Spirits
- William Grant & Sons
